Business Plan - DIY- Part 3

III. MARKETING STRATEGIES - MARKET MIX

A. Image

1. First, what kind of image do we want to have (such as cheap but good, or exclusiveness, or customer-oriented or highest quality, or convenience, or speed, or ...)?

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B. Features 1. List the features we will emphasize: a. __________________________________________ b. __________________________________________ c. __________________________________________

C. Pricing 1. We will be using the following pricing strategy:

a. Markup on cost ____ What % markup? _____

b. Suggested price ____

c. Competitive ____

d. Below competition ____

e. Premium price ____

f. Other ____

2. Are our prices in line with our image?

YES___ NO___

3. Do our prices cover costs and leave a margin of profit?

YES___ NO___

D. Customer Services 1. List the customer services we provide: a. ____________________________________________ b. ____________________________________________ c. ____________________________________________ 2. These are our sales/credit terms: a. ____________________________________________ b. ____________________________________________ c._____________________________________________ 3. The competition offers the following services: a. ____________________________________________ b. ____________________________________________ c. ____________________________________________

E. Advertising/Promotion 1. These are the things we wish to say about the business:

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2. We will use the following advertising/promotion sources:

1. Television ________

2. Radio ________

3. Direct mail ________

4. Personal contacts ________

5. Trade associations ________

6. Newspaper ________

7. Magazines ________

8. Yellow Pages ________

9. Billboard ________

10. Other___________ ________

3. The following are the reasons why we consider the media we have chosen to be the most effective:

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