By Arina Nikitina
Did you know that there are seven psychological techniques that literary persuade
people to buy?
When I first used them in my sales letter I increased
the response rate by 257% overnight! You can use them not only in your
sales letter but also in your ads, headlines, and even
newsletter.
Trigger #1: Reason Why
Tell people WHY you're
doing something. Don't be a mystery for your customers. People are more
likely to buy from an ordinary person they know something about.
Are
you giving 25% discount on your product? Give the people honest reason why.
Are you limiting the number of products you want to sell? Tell people
why.
If you tell your visitors about the reasons of doing something
they will be more likely to trust you and to buy from you.
Trigger
#2: Specifics
Tell the specifics. "How I made $1,057 in a week"
sounds more believable than "How I made $1,000 in a week".
People are skeptic. If you include specifics people will be more likely to believe
you.
If you state a fact, make it specific. General numbers
never sounded plausible.
Trigger #3: Curiosity
We all are
extremely curious. We want to know answers to our questions. Tell people not
to open this email and they will open it. Because they want to know what's
inside.
Headlines like "Discover the hidden secret of free
ezine advertising" are always producing great results. You immediately
want to know "What secret?".
Curiosity trigger is a great way to get your
email opened. It also works great in ads and in articles. Like the
title of this article: "What Are 7 Psychological Triggers That Make People
Buy?" :)
Trigger #4: Fear to Lose Something
People are most
likely to buy from you if they are motivated by fear to lose something than
if they are motivated by desire to gain something. That's why deadlines and
limited production numbers works well.
Use deadlines in your copy. Run
3 days specials or limit the number of products you want to sell. Make people
act now by letting them know that it is a limited time
offer.
Trigger #5: Questions
Ask questions. By asking
questions you get people involved, they automatically start to think to
answer your question and become more responsive to your message.
What
headline would grab your attention:
"You are wasting money on ezine
advertising" or "Are you wasting money on ezine
advertising?"
Trigger #6: Stories
Nothing can be better than a
good story. It's easy to influence people just by telling them a good
story.
A lot of famous copywriters used this method in their
sales letters. You can tell a true story about your customer. Or about
yourself.
A real life story about something the product has done
to improve someone's life will build your credibility and motivate people
to buy.
Trigger #7: Facing a Problem
Every product is a solution
to particular problem. Don't rush into presenting the solution you have, make
sure you first make your visitors to face the problem.
Present the
problem and agitate it so people would feel the pain of situation. Spell out
the problem, tell them how it feels. Only after you've got readers interest
present your product that provides the solution.
Apply these seven
psychological techniques to maximize your sales and increase the response
rate of your ads.
Related Articles:
16 Closely Guarded Secrets to Influence and Win Prospects.
A very good list and short descriptions.
How Do You Get People to Listen to You
Be very careful about describing what it is you do too soon or in too much detail. Why? Because: It's Not About You, It's About Them.
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If you could just remove the biggest obstacle to
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